Course curriculum

    1. Welcome to Programmatic Advertising - Digital Marketing in Today's World

    2. High level, what is programmatic advertising and what are the advantages?

    1. Digital Marketing Introduction - Qualifying Media and Ad Standards

    2. How it Works - A walkthrough of the programmatic process

    3. The Programmatic Process In Action - Walking Through the Process

    4. Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions

    1. Programmatic vs. RTB - They are not one in the same, so what are they?

    2. Reporting - Go beyond Impressions and Clicks and Discover Response, Win, & Fill

    3. Setting Pricing in a Programmatic Environment

    1. Auctions - An Introduction to First & Second Price Auctions in Digital Marketing

    2. Traditional Waterfall - Digital Marketing Process of Serving an Ad

    3. Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King

    4. Mobile Header Bidding - How This Auction Works Specifically In-App

    5. Bid Shading - Adjusting bids in a First Price Auction

    1. Recap - Thank You - and Bonus Lecture!

About this course

  • $99.97
  • 15 lessons
  • 1 hour of video content

What's Included

In Introduction to Programmatic Advertising you'll be taken through the process of a programmatic ad buying, the ad-tech companies involved, and the benefits for both advertisers and publishers.

  • Define Digital Advertising - What is considered digital advertising, and different ad sizes and standards

  • Ad-Tech Companies - There are lots of different companies that handle programmatic, but they all have different traits that make them unique and valuable

  • Programmatic Process - We'll visualize the actual process of executing a buy, Programmatic vs. RTB, and more

Real Student Reviews:

“Thank you! Enjoyed the approach to learning. There was a great balance between introducing topics at a high-level... and also delving in to provide the more granular info.”

Maria Benavides

“To the point, easy language, easy to understand. Great examples and the lecturer is surely a great expert”

Julia Boszormenyi

“Explained the basics of programmatic advertising in a vary simple manner. It helped me to understand how digital marketing works. ”

Conor Cotton

Meet Your Instructor

Ben Silverstein

Head Coach

I'm an award winning digital media professional with over a decade and a half of experience working in the digital space. Since 2015 my online courses have been taken by over 100,000 students around the world, with thousands of five-star reviews. You can always reach me via email, or LinkedIn. I can't wait to see you in class!

Start learning Programmatic Advertising

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