Welcome to the Digital Advertising Masterclass
Introduction to Digital Advertising & Marketing 101
Part 1 - The IAB, Banner Ads, Video Ads and Rich Media
Part 2 - Custom, Skins, Social Media, Audio Ads, and Search
Digital Ecosystem Part 1 - Publisher Direct, Exchanges, Networks, DSPs & ATDs
How DSPs, SSPs, Exchanges, Networks, and Publishers all work together
Buying Digital Ads - How to buy digital ads, price ranges, process, and more
Ad Targeting - Contextual, Behavioral, Demographic, Geographic, and more
What is an ad server? Doubleclick, DFP, DFA, third party ad servers, etc.
Illustration of how ad servers work
This course includes five full digital advertising courses in one. That's nearly $2,000 in value all included in this one course.
Starting at the basics of 'what is digital advertising' you're then taken through pricing, targeting, reporting, location targeting, geo-fencing, mobile advertising, verification, and so much more.
Over 90% of all digital ads today are transacted programmatically. In this section you learn what that actually means, the companies behind the scenes, and the tech that powers this multi-billion dollar industry.
Now that you know how everything works, it's time to start selling! In this section you learn how to sell your ads, create contracts, prospect new clients, do your research, and everything you need to start making money with this new skill.
The digital marketing industry is worth over $200 Billion and growing every year. If you're getting started in your career, growing your business, or looking to expand your knowledge, this is the course for you.
In 12+ hours of online content we take you through everything you need to know about the digital advertising industry. Starting with Digital 101 you are introduced to the basics of what digital is and eventually work through a 201 and 301 level class. After that you are introduced to Programmatic Advertising, and finally we end with a section dedicated to How to Sell Digital.
Discover the art and science of digital marketing in our comprehensive "Digital Marketing Masterclass." Dive into a world of strategies, techniques, and insights to propel your online presence and achieve remarkable results. Join us to explore the vast landscape of digital marketing and unleash your potential in the digital age. Enroll now to embark on your journey to success!
Course Subjects Include:
Digital Ecosystem
Review all the companies involved in the digital space and what they do. Using a whiteboard I break down publishers, exchanges, SSPs, DSPs, and Agency Trading Desks and how they all work together
Social Media
Get introduced to social media and how it can be leveraged for advertisers. Not all social media channels are the same and properly selling it requires an understanding of the pros and cons of each platform
Social Media Listening
Once you've started promoting your brand/business on social media it's important to understand what people are saying about you and how you're being perceived. We review some tools that help advertisers understand their social presence
Targeting & Retargeting
We review the different types of audiences used in digital media, such as behavioral, contextual, and demographic. We also review what retargeting is and when/how it can be used
Programmatic Advertising
Programmatic Advertising is the gas that powers digital advertising platforms like Google and Facebook. We walk through what it means, the companies involved, and breakdown the process in an easy to understand way
Location Targeting
Location Targeting, geo-fencing, proximity targeting, and more are making up a larger percent of advertiser's budgets. This course explains how that works and what options advertisers and marketers have
Viewability & Verification
Knowing that an ad was seen by an actual human, and served to the right audience is a growing concern in the industry. We explain what companies can help with this and how they work
Platform Demos
We show you first hand how to setup campaigns on Google, Facebook, and other DSPs. We also show you how to monetize your own content with SSPs and other similar platforms
How to Sell Digital
Once you've learned all about the digital advertising industry, the next thing to do is make money selling it. But selling digital is different from any other type of media and there are lots of topics that should be understood before opening your business
& Much More
We cover dozens of digital advertising topics in 80 online lectures. Take the course on your own time and focus on the subjects most important to you and your business
“"Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses."”
Diane Tody
““The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority - i.e. he knows what he's talking about and it shows.””
AJ Du Toit
“"I had some experience in this field before taking a course, but this course filled all the gaps I had in my knowledge and provided with even more useful information I can now use it in real world scenarios."”
Peter Zupanc
Learn everything you need to know to master the digital advertising world. From introduction to the digital advertising ecosystem, to location targeting, pricing, verification systems, programmatic, how to sell, and more.
$399.97
